B the Voice Video Campaigns

For World Hepatitis Day 2022, I worked with a team to help create five videos from people living with hepatitis B in Nigeria. The audio was captured by a team member when she was in Nigeria, and I helped with adding graphics and captions. Then I created a schedule of social media posts that directly linked to the video or showcased a graphic that led to a landing page. I also executed Facebook ads for some of the videos.

Here is the social media outline for the campaign.

The campaign performed incredibly well. Below are links to the YouTube videos, but the vast majority views were from the videos directly on Facebook. Some stats are in the captions.

Ismail’s video Facebook ad had 46,127 clicks with a cost of $0.002 per click and 202,146 video plays.

John’s story had 46.9K video views on Facebook.

Gold’s video Facebook ad had 20,596 link clicks for a cost of $0.005 per click, and 104,200 video plays.